Open Exhibition Stand Designs and Their Benefits
Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. However, one of the most important concerns around the actual layout of the stand and the way passersby can have access to the booth.
Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Many years ago, open designs have been criticized for being hard to manage and for its lack of wall space, so why are they very popularity today?
Lessons Learned from Years with Displays
Probably the most palpable reason companies go for open exhibition stand designs is the ease of access it offers, making them more eye-catching for attendees. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
How to Achieve Maximum Success with Installations
That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.
Standing Out in the Crowd
Another important reason why open exhibition stand designs are popular now more than ever is the way they let exhibitors to stand out in the group. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors.
Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige.
With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display.
Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. An open design forwards a clear message of a company that is insistent on being different. It also reaffirms the brand as being open to all. It shows a desire to travel the extra mile and break barriers. Such things may be strengthened by the wise use of graphics and brand messages in the stand design, making sure tha the layout and branding reinforce each for maximum impact.