Inbound marketing demands time. It needs a lot of domain knowledge too. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these situations, businesses may reach out to an independent agency to handle their inbound marketing initiatives.
If you’re looking for such an agency, these are the five main considerations you should make:
The Perfect Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to look for an inbound marketing agency that has the very capabilities that inch you closer to your marketing objectives.
Clarity of Process
Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Progress made toward your objectives have to be measured at each and every step of the way, and an effective inbound marketing agency will have the ability to track all campaigns and provide regular updates on their performance. You are hiring these professionals because you want certain things achieved with the campaign. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is powered by the production of superior content intended for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They are there to do things for you and make your load lighter.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What can you say about their own social media presence? Are their site’s landing pages optimized, and what is the quality of their content of each page? A great inbound marketing agency must be its own emulation-worthy case study.